IS 360 DEGREE VIDEO HERE TO STAY?

The release of 360-degree video on Facebook and Youtube in 2015 ushered in a new era…Virtual Reality. What had previously been limited to experienced professionals on a strictly experimental level, was now open to the masses. With the ability to enjoy 360 video on any mobile device and experience Virtual Reality with a $5 google cardboard viewer our opinion is this form of media is here to stay.

Have a look at our Grand Canyon in 360 degree video below (note you must be using chrome, firefox, youtube app or facebook app to view this video).  This is the first time the Grand Canyon has ever been filmed in 360 from a kayak! The response to this piece of content was great and we look forward to more producing more 360 videos in the future.  If you want to see the analytics behind this project or learn more about 360 video in general join us here.

WEBSITE AND CONTENT MARKETING ROLL OUT – MRG

Objective:  Rebrand a successful rafting company as it expands its services beyond the river.

USA rafting is synonymous with the iconic Nolichucky and French Broad Rivers.  This successful raft guide service has been providing whitewater thrills to its customers for decades.  During that time many of their clients were looking for other activities to complete a weekend trip to the mountains.  Out of this desire for adventure Mountain River Guides was born.  The challenge was to let customers know USA Raft offered other incredible adventure that had nothing do to with a raft.  The solution was a dual branding effort creating the all new Mountain River Guides powered by USA Raft.

We developed a year-long strategy that included an updated look, new website/cms, social content posts and a video series.  This project is currently ongoing and will be completed July, 2017. The initial website launch in conjunction with caving campaign have already seen a YOY gain of nearly 200%.  We are excited for spring to arrive so we can get to work gathering and releasing the next pieces of this project!  For an update when we complete a phase or learn about the results send us an email here.

Website: http://www.mountainriverguides.com/

Below is our first video of the year announcing the new Mountain River Guides and we’re happy to say it was well received.  Being shared over 100 times reaching 20,000+ people organically makes this the biggest post in their social media page’s history.   To add some perspective we were able to reach almost 10 times the number of people who actually ‘like’ the page in one post…without spending a dollar on an advertising.  Check out the clip below.

Being sure to use equipment than can simultaneously take high quality video and stills at the same time is an often overlooked system of recording.  During our caving shoot we were able to build our still image library while filming the video. This evergreen content is important in helping grow our audience.

https://www.facebook.com/1565252410377105/photos/a.1566498060252540.1073741828.1565252410377105/1860958924139784/?type=3&theater

Interesting, fun and resourceful are just a few of the attributes of successful content.  Often times you are sitting on good blog/social posts and not even realize it.  We earned some good reactions from repurposing this b-roll footage into a blog/social media post.  Did you know science tells us our brain senses the geometry of the room just by listening?

http://www.mountainriverguides.com/2017/01/23/oh-wonderful-life-by-aaron-doyka/

More coming soon on this work in progress until then may your audience grow!

PRODUCT LAUNCH-WERNER RIP STICK

Objective: Launch a new offering in the SUP market that was geared towards the surfing crowd.

While Werner Paddles truly are the ultimate in performance they previously had limited recognition in the surf market.  Our challenge was to not only let everyone know about the new Rip Stick but prove it’s premium priced value to a new audience.  We chose a content marketing campaign based around the Santa Cruz Paddlefest.  This allowed us to build a bridge to the consumer, utilize our in the field influencers, and support our sales team all at once.  In the end the hard work paid off with a successful launch that blew away forecast.  If you’d like to see more detailed information, analytics or have any questions let us know here.

Capturing a product working as intended in its intended environment can sometimes be a challenge.  In this instance not only did we have to combine athletic talent, good conditions and the product itself but have a professional team in place to capture it all.  In the end we came away with some stunning footage!  The images collected combined with a clean graphics and studio package made for very well received one minute and 30 second spots.

30 Second Spot:

It’s great to see publications sharing your branded content unsolicited! In fact it is essential to the success of any content marketing project. SUP the Magazine and SUP Connect enjoyed this event recap video enough to share with their audience.  Check it out in one of their posts below.

http://www.supthemag.com/videos/santa-cruz-paddlefest-video-highlights/#V26vMCiLyoB8bvIx.97

http://www.supconnect.com/news/30th-annual-santa-cruz-paddlefest-highlight-video

Not forgetting the incredibly engineered features and benefits of the paddle, we produced this video with a more in-depth focus.  The clip below turned out to be attractive to many retailers.  All this content was leveraged out of a single three day shoot.

http://www.californiakiteboarding.com/product/werner-rip-stick-89/?attribute_pa_product-type=straight&gclid=CM2lnJGVgdICFdQ2gQodsngC8g#1484332604762-212668bf-85b7

None of the above mentions the uses from the still images from this project or the reformatting of the content for influencer/partner distribution.  From the top of the funnel to the bottom we were able to effectively convert potential customers into real ones…and we all had fun doing it!

VIRTUAL REALITY – THE GORGE ZIPLINE

Objective: The Gorge Zipline is the steepest, fastest canopy tour around.  Anyone who experiences The Gorge is not only likely to come back but most bring friends!  Having said that it is hard to convey how incredible the experience of gliding through the trees of is.  This project warranted a ‘broader perspective’.  We decided it was time for virtual reality!  The plan was produce a 360 degree virtual tour of the course and design a branded viewer to accompany it.  The end result is nothing short of magic!

The viewer itself’s main use was as a promotional item sent to Commercial/High Volume clients.  The QR reader and micro-site were built into the viewer design linking directly to the 360 degree video.  This minimized hassle and maintained interest.  The remaining viewers will be sold alongside t-shirts, shorts, water bottles and other branded products.  The value doesn’t end there as we can also use the video on Facebook to launch the start of the new season!  If you’re interested in details of how this was filmed, the viewer was designed or 360 degree video in general join us here.

THE GOLDEN RULE OF PRODUCTION – MAKE IT HAPPEN!

Inevitably we sometimes need content produced on short notice. It seems no matter how diligently we plan every now and then things happen off schedule. This was the case for the Manta Ray series from Native Watercraft and their sister company Liquidlogic Kayaks. Production times for the initial run for this new boat were moved up and media was needed asap. With less than a weeks planning we worked with the client to secure talent, finalize a location and get the necessary cameramen and gear in place. Adding to this challenge western North Carolina was experiencing the worst forest fires in a hundred years. This resulted in smokey haze hanging in the air everywhere.  Regardless of all this we made it happen and delivered the completed content the next week! If you’re interested in the analytics of this project or in planning a production like this contact us here.