THE CHALLENGE

Create something where there was nothing.  Challenges abound when putting on an event like no other in a sport that didn’t even exist a few short years ago. We partnered with Southern Raft Supply to co-produce the first-ever OneWheel Festival.  Our role was to create promotional material (on something that didn’t exist), produce and distribute daily highlight videos, put on nightly video premieres and coordinate the races.

We are now tasked with the challenge of continuing to grown FloatLife Fest for the 6th year in a row and pushing the boundaries and limit of the sport.

THE RESULTS

FloatLife Fest is what you would call a huge success.  OneWheel enthusiasts from all over the country travel to what has become the most iconic event in the industry.  Participation doubled from the first year to the second year and the event has continued to grow over the last 5 years.

By putting on a well-tuned event with proper media coverage, we not only created a memorable experience but produced rich relevant content our audience was excited to share!  This two-pronged approach earned 20,000+ video views, heaps of engagement and dozens of great online reviews but also, and more importantly, built a passionate community. In 2021 we brought the event live via Facebook and Youtube with a huge amount of success.