MULTI-PLATFORM CAMPAIGN
Create a video campaign that portrays the company’s current message that can be shared across multiple platforms. Multiple length videos, varying aspect ratios, and formats are required.
THE RESULTS
In 2022 The Gorge’s message was “Adventure is for all and we are all for adventure”. Our mission was to create a video series that consistently portrayed this message across various platforms. The videos needed to be used for ads on Television, Various Youtube lengths and placements on both Facebook and Instagram.
Formats included:
• 1 minute video version
• 30 second video version
• 15 second video version
• 4 Instagram Story formatted 6 second videos
• 4 Instagram post formatted 6 second videos
• 4 Facebook formatted 6 second videos
• 4 Youtube formatted 6 second videos