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Stop making videos!

That may seem like odd advice coming from a company who recognizes video as the king of all content types, but it is often times the best guidance we offer.  We get it, a video is such a shiny marketing object it’s often hard to resist.  Name any overused marketing term: engagement, conversions, SEO, ROI, take your pick and video does it best.

So you’re probably thinking if we shouldn’t make videos what should we do?  Start a blog?  Build an email list?  Produce a podcast?  If that is what is going through your head then the answer to each is don’t do it.  There are tons of other marketing efforts outside of content that will provide a better return.  To successfully get the most out of your content, regardless of channel, it’s important to not be concerned with the platform, at least initially.  The important question to ask is why are you doing it?

The Stop Making Videos Newsletter is dedicated to sharing in-depth content marketing case studies, actionable advice and covering real-world examples both good and bad.  We hope you find value in this resource and it can help jump start your own unique conversation.[/vc_column_text][/vc_column][vc_column width=”1/4″][/vc_column][vc_column width=”1/2″][vc_raw_html]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[/vc_raw_html][/vc_column][vc_column width=”1/4″][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]

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