Inevitably we sometimes need content produced on short notice. It seems no matter how diligently we plan every now and then things happen off schedule. This was the case for the Manta Ray series from Native Watercraft and their sister company Liquidlogic Kayaks. Production times for the initial run for this new boat were moved up and media was needed asap. With less than a weeks planning we worked with the client to secure talent, finalize a location and get the necessary cameramen and gear in place. Adding to this challenge western North Carolina was experiencing the worst forest fires in a hundred years. This resulted in smokey haze hanging in the air everywhere. Regardless of all this we made it happen and delivered the completed content the next week! If you’re interested in the analytics of this project or in planning a production like this contact us here.